Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning.
The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition.
Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others.
“Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.”
Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together.
“It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
Download Now Server 1 Download Now Server 3 Download Now Server 2 Conthey ™ is a highly customisable unicase sans serif family designed for headlines and display use. Its modern, sharp and friendly character will add a fresh, positive vibe to your projects. Conthey customization options include weight variants from hairline to extra bold, width variants from narrow to normal, as well as style variants - possibility to change the mood of the font - from normal unicase, which is already a little cheerful in character, to even more playful, neo-deco proportioned unicase. Conthey feels at home when used for modern branding, magazine layout, headlines and posters. Variable fonts, broad choice of variations and additional alternative stylistic set give the family a great versatility. Conthey consists of 126 fonts in 3 width variants and 3 style variants - 63 uprights